Sales and marketing
Account management (ACMG)
On behalf of an organisation supplying IT products and/or services, the coordination of marketing, selling and delivery activities to one or more customer organisations to achieve satisfaction for the customer and an acceptable business return for the supplier; assistance to the customer organisation to ensure that it gains maximum benefit from the products and services supplied and available.
Level 5 Oversees the organisation’s sales activities to ensure that they are aligned with corporate marketing objectives. Approves sales proposals and targets. Negotiates with customer representatives at the most senior level on both technical and commercial issues. Develops and implements organisational sales policy and strategy and contributes significantly to the development of marketing strategy. Initiates the implementation of development/change in services, products and systems.
Level 6 Builds relationships with key senior staff in the customer organisation in order to increase business opportunities. Advises them on the selection of systems and technology to meet their business objectives. Manages junior colleagues in their dealings with customer organisations; initiates procedures to improve service to and relationships with customers. Oversees the management and planning of business opportunities.